The Feedback Management System is an application that allows the businesses to manage user suggestions and complaints in a structured fashion. The aim of this system is to measure customer satisfaction. In this you can create your own survey with customized forms according to the specific requirements relating to the products and services offered by your establishment. Multiple report types can be generated in the Feedback Management System for accurate analysis and better understanding your customer behaviour. This system can help you in Customer Retention; to keep your business going in a positive direction as in this unlimited number of feedbacks can be handled.